It’s very easy to get carried away with everything that needs to be done in business and sometimes lose sight of what we first set out to achieve when starting the business in the first place.
In the great business book, the E-Myth Revisited, Michael E Gerber talks about the three types of people needed to run a successful business.
- The Entrepreneur
- The Technician
- The Manager
Most people who start out in business fit into the Technician category, they have probably been good at what they do and have decided one day that it’s time to start their own business rather than just let someone else get all of the rewards from their efforts.
That’s great but running a successful long term business requires much more than just be able to produce or do something, even if it can be done very well. It also requires a mix of the mindset and skills that the Entrepreneur and Manager type of personalities can bring to the mix.
There are so many components that need to be addressed and attended to, to ensure the business has every chance of ongoing success. The key elements of running a successful business include:
- Sales Strategy
So let’s look at the Processes required, because this is where a really good CRM can make all of the difference…
Firstly, by defining the sales processes that work for your business and including these in your CRM, you can be sure that your sales will be maximised. Importantly, this will mean that you can train new members into your team who are able to follow the steps or processes you have defined. They will be able to sell without “selling”.
Secondly, a good CRM should work with your accounting system so that you keep all of your records updated automatically. This will mean that you are able to track the progress of your business and improve on what “works” and really develop your business.
Serving the Customer
Only with the right systems in place, are you able to take an oversight of your business, rather than just having to concentrate on “getting things done” or producing something. You can start to see each customer as an opportunity to serve, rather than as a distraction from the work you have to get completed. With systems in place you can concentrate on your business and trust in the processes you have put in place to take care of the work that needs to be done.
The E-Myth Revisited: Michael E Gerber
Example Business Components: John Kettley from The Sales Masters Guild
Written by Bryce Anderson, read more about the author on Google+