When using any software application there is always a challenge to be able to do everything that you need to right in the app (and to be able to do it the way you really need to to be successful for your business).
Facebook have demonstrated how they are masters at this strategy of keeping you on their site. They just keep adding more and more functionality into their application with a strategic plan of keeping you on their site. For example, now a cornerstone of Facebook are the videos, these are designed to keep your attention and just start autoplaying as they are displayed on your screen. In the earlier days of Facebook you just added a link to a video which was hosted on YouTube or somewhere else. Then when you clicked it you would be be visiting Youtube instead of Facebook. Facebook realised that this meant that after you had watched the video you then had to make a conscious decision to move back onto Facebook although it was probably just easier to remain on YouTube and watch something else.
So by keeping you on Facebook rather than letting you wander off to YouTube, they planned it to improve your experience with their application (and at the same time it gave them more opportunity to monetise your visit).
In purely practical terms, if you need to fill out forms, for example as a heating engineer who needs to complete a Gas Safety Certificate. The usual workflow would be something like this:
- Pick up a job sheet at the beginning of the day
- Visit the customer premises and carry out the inspection, at the same time filling out a paper gas safety questionnaire form.
- Then they will either complete a certificate then and there or take the form back to the office at the end of the day (or the next morning)
- The next day someone in the office will issue the gas certificate (and update the database and then send an invoice out to the customer)
So how much simpler for the engineer if, by using an application, they
- Receive the job sheet in an app on their phone (saves travelling to the office)
- On the same app they can complete the online forms (no paperwork)
- Send the signed and completed certificate by email (prepared automatically by the app and still on the app)
- In the background the database is updated and customer is invoiced (all while still on the app)
The savings using the app to complete online forms include saving on travelling (reducing the need to come back to the office all of the time), it also gets rid of the tedious paperwork all together and reduces the admin required because the database is automatically updated.
This is an example of what it means to be able to add your own forms (to match your business processes) into an application.
Another really helpful example is using Health and Safety forms. By adding your own library of forms (or using a ready made library that is already included) the application becomes a much more useful business tool.
This means that your team only need to login to one application to find their tasks for the day as well as being able to refer to the Health and Safety forms they need to keep themselves safe while they are working.
There are many other examples of using online forms to show just how worthwhile it is checking that any application required for your business operations has the ability to be set up to upload all of the online forms (and other business processes) you need everyday. This will make such a huge difference in making your working day and the working days of your team just so much simpler (and so much more efficient). The cost of implementing an application like this will be negligible in the long run because the time saved will way outweigh any running costs for the application.